Afro-Pessimism and Negative Reporting on South Africa During the 2010 FIFA World Cup

dc.contributor.authorMadula, Precious
dc.date.accessioned2022-11-28T08:18:43Z
dc.date.available2022-11-28T08:18:43Z
dc.date.issued2018
dc.description.abstractHow the media portray Africa and the African news or stories has for long been viewed with disdain and dislike by the native Africans who feel that they are unfairly presented by the western media. Therefore, to better understand these portrayals, this study evaluated five online newspapers in the United Kingdom (UK) that covered the World Cup event in South Africa. Results show that UK media framing of Africa tends to be heavily skewed at portraying Africa in a negative light. The media, therefore, should ensure that framing of African reportage is divorced from the tendency of viewing Africa with negative lens. This will consequently culminate into reporting about Africa in a fair and balanced manner.en_US
dc.identifier.citationMadula, P. (2018). Afro-Pessimism and Negative Reporting on South Africa During the 2010 FIFA World Cup. New media and mass communication, 76, 1-6. https://iiste.org/Journals/index.php/NMMC/article/view/45586en_US
dc.identifier.urihttps://iiste.org/Journals/index.php/NMMC/article/view/45586
dc.identifier.urihttps://repository.mzuni.ac.mw/handle/123456789/380
dc.language.isoenen_US
dc.publisherIISTEen_US
dc.titleAfro-Pessimism and Negative Reporting on South Africa During the 2010 FIFA World Cupen_US
dc.typeArticleen_US

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