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Facing the Enemy Head-On: The Role of Pasimba Radio Program in Promoting the Fight against HIV and AIDS in Malawi

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dc.contributor.author Madula, Precious
dc.contributor.author Hong, Yu
dc.contributor.author Kondowe, Wellman
dc.date.accessioned 2022-12-08T20:10:42Z
dc.date.available 2022-12-08T20:10:42Z
dc.date.issued 2017
dc.identifier.citation Madula, P., Hong, Y. & Kondowe, W. (2017). Facing the Enemy Head-On: The Role of Pasimba Radio Program in Promoting the Fight against HIV and AIDS in Malawi. Advances in Journalism and Communication, 5, 278-292. https://bit.ly/3g3gCEm en_US
dc.identifier.issn 2328-4935
dc.identifier.issn 2328-4927
dc.identifier.uri https://bit.ly/3g3gCEm
dc.identifier.uri http://repository.mzuni.ac.mw/handle/123456789/425
dc.description.abstract Radio programs are very important in developing countries in informing the masses about public health matters. Their role is quite visible in the fight against HIV/AIDS through dissemination of messages aimed at informing the publics about the dangers of HIV/AIDS and what prevention measures can be employed. Drawing on framing and social learning theory together with readings on media effects, this study aimed at establishing whether Pasimba radio program is having an impact in promoting behavioral change among couples in Malawi. Data was collected through a survey (N = 100) and data was analyzed using cross tabulations, chi-square, correlation and regression. Results indicate that there is a significant relationship between respondents who listen to the program and those that have the propensity to undergo HIV test. This implies that Pasimba program is having an impact in influencing behavioral change and that there is a correlation between listening to the program and having the motivation to know one’s serostatus. en_US
dc.language.iso en en_US
dc.publisher Scientific research publishing en_US
dc.subject Media Campaign en_US
dc.subject Couple Communication en_US
dc.subject Behavioral Change en_US
dc.subject Voluntary Counselling and Testing en_US
dc.title Facing the Enemy Head-On: The Role of Pasimba Radio Program in Promoting the Fight against HIV and AIDS in Malawi en_US
dc.type Article en_US


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