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Facing the Enemy Head-On: The Role of Pasimba Radio Program in Promoting the Fight against HIV and AIDS in Malawi

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dc.contributor.author Madula, Precious
dc.contributor.author Hong, Yu
dc.contributor.author Kondowe, Wellman
dc.date.accessioned 2022-11-28T08:19:48Z
dc.date.available 2022-11-28T08:19:48Z
dc.date.issued 2017
dc.identifier.citation Madula, P., Hong, Y. & Kondowe, W. (2017). Facing the Enemy Head-On: The Role of Pasimba Radio Program in Promoting the Fight against HIV and AIDS in Malawi. Advances in Journalism and Communication, 5(4), 278-292. https://www.scirp.org/journal/paperinformation.aspx?paperid=81512 en_US
dc.identifier.uri https://www.scirp.org/journal/paperinformation.aspx?paperid=81512
dc.identifier.uri http://repository.mzuni.ac.mw/handle/123456789/381
dc.description.abstract Radio programs are very important in developing countries in informing the masses about public health matters. Their role is quite visible in the fight against HIV/AIDS through dissemination of messages aimed at informing the publics about the dangers of HIV/AIDS and what prevention measures can be em ployed. Drawing on framing and social learning theory together with readings on media effects, this study aimed at establishing whether Pasimba radio pro gram is having an impact in promoting behavioral change among couples in Malawi. Data was collected through a survey (N = 100) and data was analyzed using cross tabulations, chi-square, correlation and regression. Results indi cate that there is a significant relationship between respondents who listen to the program and those that have the propensity to undergo HIV test. This im plies that Pasimba program is having an impact in influencing behavioral change and that there is a correlation between listening to the program and having the motivation to know one’s serostatus. en_US
dc.language.iso en en_US
dc.publisher Scientific research publishing en_US
dc.title Facing the Enemy Head-On: The Role of Pasimba Radio Program in Promoting the Fight against HIV and AIDS in Malawi en_US
dc.type Article en_US


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