Abstract:
How the media portray Africa and the African news or stories has for long been viewed with disdain and dislike
by the native Africans who feel that they are unfairly presented by the western media. Therefore, to better
understand these portrayals, this study evaluated five online newspapers in the United Kingdom (UK) that
covered the World Cup event in South Africa. Results show that UK media framing of Africa tends to be heavily
skewed at portraying Africa in a negative light. The media, therefore, should ensure that framing of African
reportage is divorced from the tendency of viewing Africa with negative lens. This will consequently culminate
into reporting about Africa in a fair and balanced manner.
