Abstract:
The purpose of this study was to establish how communities in Mzuzu are benefiting from Mzuzu American Corner. This was a survey study that adopted both qualitative and quantitative approaches. It attempted to answer three questions: what programs and services are offered at Mzuzu American Corner? What strategies does Mzuzu American Corner use to make its services unique? How are programs and services at Mzuzu American Corner benefitting the communities in Mzuzu? Quantitative data was analysed using Microsoft Excel while qualitative data was analysed by Microsoft Word by the use of narrative texts. A total of 40 participants were purposively and conveniently selected to participate in the study. Findings have revealed that Mzuzu American Corner offers programs and services in five main core program areas: English Language Learning; Education Advising; Information about USA; Cultural
Programs and Alumni Involvement Activities. Users like American Corner programs because they are educative, entertaining and capture the interests of the users. American Corners are designed to be attractive, engaging and comfortable. Users of American Corners testify that they find Mzuzu American
Corner safe, where they can socialize and make friends. They learn more about America and get trained in computer, Internet use and other technologies. Apart from these, American Corner allows its users use its room for their programs free of charge; they learn and practice English language and connect with
opportunities. This paper recommends that libraries and information centres should consider designing programs and services that are engaging to its users and make them share their view or debate on topical issues affecting them.
